When Michelle Daly Deschryver from Reno, Nevada decided that she wanted to become a freelance photographer, there were a few steps she took to make the career move easier. First and foremost, she needed to decide which style of photography she would specialize in. In her case, she chose digital photography with an eye for events and weddings, as well as nature and animal photography. Next, she started to explore her city and determine if anyone in the area was taking photographs that were similar to hers. This way she was able to understand her local market and what needs might be driving her potential client base. This also gave her the chance to learn more about the photography styles that she chose to focus on.
She then took her research to the next level by looking into other photographers who have been successful in the same genres. She was able to get inspiration from their previous work and develop ideas about her own photo styles. To start to build her client base and receive positive word of mouth marketing in town she began by volunteering her photographic services. This gave her the opportunity to practice her craft and showcase her work to a greater number of clients.
Investing in the right equipment was an important decision that she made early on. While shelling out money for a good digital camera at the beginning was a financial strain, she recouped that money quickly through jobs and returning clients that loved Michelle Daly Deschryver's work.
She then took her research to the next level by looking into other photographers who have been successful in the same genres. She was able to get inspiration from their previous work and develop ideas about her own photo styles. To start to build her client base and receive positive word of mouth marketing in town she began by volunteering her photographic services. This gave her the opportunity to practice her craft and showcase her work to a greater number of clients.
Investing in the right equipment was an important decision that she made early on. While shelling out money for a good digital camera at the beginning was a financial strain, she recouped that money quickly through jobs and returning clients that loved Michelle Daly Deschryver's work.